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BA in Fashion Marketing & Management (Full Time)

Bath Spa University

Bachelor Degree , Fashion

Course Description

BA (Hons) Fashion Marketing and Management is an interdisciplinary course in response to the continuing growth and evolution of industry roles for graduates, developing the necessary skills to manage and market fashion products. It is aimed at students who are passionate about the fashion industry, who wish to pursue a fashion management and marketing programme, rather than a fashion design based programme.

The programme is premised on three elements: the acquisition and development of an understanding of the functions of management and the operations of business, an appreciation of, and development of creativity and the fashion industry and technical skills and the application of knowledge and skills in digital fashion marketing and management.

Throughout the course you will have the opportunity to explore and gain an insight into the history and context that fashion has developed within, how the industry works, the methods of marketing and communication most heavily applied and core business theories utilised by fashion brands across different sectors. Further provision will be given allowing you to gain an insight into ethical and sustainability issues relating to the industry, as well as potentially working on live projects with brands and international trips abroad helping you to gain an understanding as to how international fashion brands operate.

During the course, you will have the opportunity to gain design skills and an understanding of programs such as adobe. Each year the course will give you the opportunity to build on knowledge and create a portfolio of work that can be used to help you to apply for work after graduation. Design skills and creative thinking are an industry standard as is the expectation to be digitally savvy. To this end, you will also have the opportunity to develop your creative media skills across the three years by interacting with different people on a variety of different projects. There will be further opportunities provided throughout this course allowing you to take part in extra-curricular workshops and activities to give you an opportunity to refine these skills sets.

BA (Hons) Fashion Marketing and Management is an interdisciplinary course in response to the continuing growth and evolution of industry roles for graduates, developing the necessary skills to manage and market fashion products. It is aimed at students who are passionate about the fashion industry, who wish to pursue a fashion management and marketing programme, rather than a fashion design...

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Course Content

This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional modules chosen. Please check the course handbook or definitive programme document (below the main image on this page) for more information.

Year 1 (Level 4) modules

  • Introduction to Visual and Material Culture: Design
  • The Business Environment
  • Managing Data
  • Digital Citizenship
  • Organisational Behaviour and Management
  • Brand Communication

Year 2 (Level 5) modules

  • Fashion Design: Contemporary Issues and Practice
  • Operations and Project Management
  • International Business
  • Global Media
  • Everyday Media Making
  • Promotional Media
  • Fashion Marketing and Management
  • Fashion in Practice
  • Law for Business Enterprise
  • Entrepreneurship
  • Professional Placement Year

Year 3 (Level 6) modules

  • Successful Freelancing
  • Fashion Marketing and Visualisation
  • Fashion Marketing and Management Project
  • Managing Sustainability
  • Digital Innovation and Enterprise
  • Visual and Material Culture: Final Study
  • Organisational Strategy
  • Sustainable Fashion

This course offers or includes the following modules. The modules you take will depend on your pathway or course combination (if applicable) as well as any optional modules chosen. Please check the course handbook or definitive programme document (below the main image on this page) for more information. Year 1 (Level 4) modules Introduction to...

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Entry Requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. Typical offers include A-levels at grades CCC with grade C in Business or a related subject preferred. Those without a Business Studies A-level can apply, but wil need to show a strong interest in business in their personal statement.

We accept a wide range of qualifications for entry to our undergraduate programmes. Typical offers include A-levels at grades CCC with grade C in Business or a related subject preferred. Those without a Business Studies A-level can apply, but wil need to show a strong interest in business in their personal statement.

Assessment Methods

You'll be assessed through a variety of projects, exams, presentations, and reflective pieces.

You'll be assessed through a variety of projects, exams, presentations, and reflective pieces.

Additional Information

Award

BA (Hons) Fashion Marketing and Management

School/s

Bath Business School

Campus or location

Newton Park

Course length

Three years full time, or four years full time with professional placement year.

Award

BA (Hons) Fashion Marketing and Management

School/s

Bath Business School

Campus or location

Newton Park

Course length

Three years full time, or four years full time with professional placement year.