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Fashion Management and Marketing

Richmond, The American International University in London

  • January, 2020 Start Date

  • 4 years Duration

  • Full Time Study Mode

  • £9250.00 Course Fee

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Course Description

The BA Degree in Fashion Management and Marketing is tailored to give our students the latest insights from the fashion industry and retail businesses. This programme allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to the fashion management.

The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with necessary tools to be able to compile insights into consumer and fashion buyer behaviour.

We offer courses in functional areas such as fashion communication, fashion retail & merchandising, fashion product development, and luxury brand management, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.

This programme ensures students have an innovative and visionary approach as marketers The academics and teaching methods support our mission to further develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.

The BA Degree in Fashion Management and Marketing is tailored to give our students the latest insights from the fashion industry and retail businesses. This programme allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to the fashion management. The degree gives students awareness...

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Available Dates

Location Start Date Price  

Classroom

Richmond Hill Campus

Full Time, 4 years

January, 2020

£9250.00

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Classroom

Richmond Hill Campus

Full Time, 4 years

September, 2020

£9250.00

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Entry Requirements

A Level: 96 UCAS points

US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)

International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM.

Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English

  • English Language Requirements (Non Native English Speakers)

A Level: 96 UCAS points US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale) International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM. Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English English Language...

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Student Satisfaction

Source: NSS

Overall student satisfaction
MARKETING
77%
of students were satisfied overall
MANAGEMENT STUDIES
76%
of students were satisfied overall
The teaching on my course
MARKETING
77% of students strongly agree that staff are good explaining things
82% of students strongly agree that staff have made the subject interesting
68% of students strongly agree that the course is intellectually stimulating
77% of students strongly agree that the course has challenged them to achieve their best work
MANAGEMENT STUDIES
73% of students strongly agree that staff are good explaining things
77% of students strongly agree that staff have made the subject interesting
63% of students strongly agree that the course is intellectually stimulating
75% of students strongly agree that the course has challenged them to achieve their best work
Learning opportunities
MARKETING
77% of students strongly agree that the course has provided them with opportunities to explore ideas or concepts in depth
82% of students strongly agree that the course has provided them with opportunities to bring information and ideas together from different topics
77% of students strongly agree that the course has provided them with opportunities to apply what they have learnt
MANAGEMENT STUDIES
67% of students strongly agree that the course has provided them with opportunities to explore ideas or concepts in depth
80% of students strongly agree that the course has provided them with opportunities to bring information and ideas together from different topics
69% of students strongly agree that the course has provided them with opportunities to apply what they have learnt
Assessment and feedback
MARKETING
82% of students strongly agree that the criteria used in marking have been clear in advance
77% of students strongly agree that the marking and assessment has been fair
73% of students strongly agree that the teedback on their work has been timely
59% of students strongly agree that they have received helpful comments on my work
MANAGEMENT STUDIES
64% of students strongly agree that the criteria used in marking have been clear in advance
69% of students strongly agree that the marking and assessment has been fair
64% of students strongly agree that the teedback on their work has been timely
56% of students strongly agree that they have received helpful comments on my work
Academic support
MARKETING
82% of students strongly agree that they have been able to contact staff when they needed to
68% of students strongly agree that they have received sufficient advice and guidance in relation to their course
59% of students strongly agree that good advice was available when they needed to make study choices on their course
MANAGEMENT STUDIES
79% of students strongly agree that they have been able to contact staff when they needed to
57% of students strongly agree that they have received sufficient advice and guidance in relation to their course
55% of students strongly agree that good advice was available when they needed to make study choices on their course
Organisation and management
MARKETING
59% of students strongly agree that the course is well organised and running smoothly
64% of students strongly agree that the timetable works efficiently for them
59% of students strongly agree that any changes in the course or teaching have been communicated effectively
MANAGEMENT STUDIES
65% of students strongly agree that the course is well organised and running smoothly
65% of students strongly agree that the timetable works efficiently for them
74% of students strongly agree that any changes in the course or teaching have been communicated effectively
Learning resources
MARKETING
57% of students strongly agree that the IT resources and facilities provided have supported their learning well
91% of students strongly agree that the library resources (e.g. books, online services and learning spaces) have supported their learning well
81% of students strongly agree that they have been able to 3ess course-specific resources (e.g. equipment, facilities, software, collections) when they needed to
MANAGEMENT STUDIES
62% of students strongly agree that the IT resources and facilities provided have supported their learning well
78% of students strongly agree that the library resources (e.g. books, online services and learning spaces) have supported their learning well
77% of students strongly agree that they have been able to 3ess course-specific resources (e.g. equipment, facilities, software, collections) when they needed to
Learning community
MARKETING
55% of students strongly agree that they feel part of a community of staff and students
77% of students strongly agree that they have had the right opportunities to work with other students as part of their course
MANAGEMENT STUDIES
59% of students strongly agree that they feel part of a community of staff and students
84% of students strongly agree that they have had the right opportunities to work with other students as part of their course
Student voice
MARKETING
90% of students strongly agree that they have had the right opportunities to provide feedback on their course
64% of students strongly agree that staff value students’ views and opinions about the course
38% of students strongly agree that it is clear how students’ feedback on the course has been acted on
36% of students strongly agree that the students’ union (association or guild) effectively represents students’ academic interests
MANAGEMENT STUDIES
88% of students strongly agree that they have had the right opportunities to provide feedback on their course
56% of students strongly agree that staff value students’ views and opinions about the course
42% of students strongly agree that it is clear how students’ feedback on the course has been acted on
34% of students strongly agree that the students’ union (association or guild) effectively represents students’ academic interests

University TEF Outcome

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Statistics for Marketing

Source: hesa.ac.uk

  • UCAS Points48

  • Employment RateN/A

  • Average Graduate SalaryN/A

Statistics for Management Studies

Source: hesa.ac.uk

  • UCAS Points48

  • Employment RateN/A

  • Average Graduate SalaryN/A

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