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BA in Fashion Imaging and Illustration (Full Time)

University of the Arts London

Bachelor Degree , Fashion

Course Description

BA (Hons) Fashion Imaging and Illustration offers students an experimental space to?explore contemporary practices that?stem from?drawing and mark-making and to?challenge?the notion of contemporary fashion imaging. Projects involving a?multi-disciplinary approach?encourage?students to redefine the future role of the?Fashion Illustrator and the discipline’s commercial and creative applications. Students will investigate the visual language of fashion through the development of professional skills such as drawing, graphic and media design, animation, photography, moving image and computer-generated imaging.   

What to expect  

  • Students on this course develop a critical understanding of contemporary fashion; how it is communicated or promoted, its place within wider culture and its relationship with audiences and consumers.   

  • Students are guided to consider their practice within an industry context and to explore the opportunities and pathways for their professional and creative development.  

  • The course celebrates fashion imaging and illustration through an expansive curriculum that integrates traditional skills with new and emerging technologies at the forefront of contemporary commercial practice.  

  • Students benefit from experimenting in areas such as photography, moving image, 3D design, digital platforms, art direction and graphic design while an emphasising their drawing practices. Through a range of live briefs, collaborative workshops and personal projects that are supported by the expertise of lecturers and practitioners from the fashion industry and beyond.  

  • BA (Hons) Fashion Imaging & Illustration invites students to redefine the notion of fashion illustration, developing innovative visual content and solutions for a contemporary market that experiences fashion and community across multiple channels, both physically and online. By challenging the fashion industry’s conventions and responding to wider culture’s social, political and environmental issues, students will?able to produce an innovative body of work, as well as being better prepared for work in the fashion industry.  

BA (Hons) Fashion Imaging and Illustration offers students an experimental space to?explore contemporary practices that?stem from?drawing and mark-making and to?challenge?the notion of contemporary fashion imaging. Projects involving a?multi-disciplinary approach?encourage?students to redefine the future role of the?Fashion Illustrator and the discipline’s commercial and...

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Course Content

Year one 

  • Introduction to Fashion Illustration 

  • Cross Media Narratives 

  • Fashion Cultures and Histories 

  • Better Lives 

  • Fashion Illustration and Spatial Interaction 

The first year of the course introduces students to a range of studio practices in fashion imaging and illustration. Students will be introduced to a variety of mediums and media in order to give them contemporary skills in image making with an emphasis on the skills needed to locate, navigate and communicate information and ideas effectively and appropriately. Students will take part in lectures and studio-based activities that will inform project research and development and students will also have the opportunity to work in groups and on collaborative projects on the course as well as across the media programme.  

The first year of the course includes introductory sessions in video and digital animation techniques, digital illustration, printmaking, cameraless darkroom processes, as well as augmented reality and virtual reality. The course remains underpinned by traditional drawing and illustration techniques and practices and students will learn how these integrate with digital outcomes.  

The Intro to Fashion Illustration Unit is comprised of a series lectures, tutorials, seminars and workshops to help the student develop learning skills at HE and the requirements of effective studentship at undergraduate level, in order to help build on skills in research, reflective analysis and the essential aspects of the creative process. 

The Cross Media Unit & The Spatial Unit are designed to get students to explore and challenge fashion imaging and illustration through an investigation of narrative and the environment. Students will be introduced to content production on digital platforms in the context of fashion specialisms of image making.  

Year one takes students through all aspect of research into practice, recording and documenting of ideas as well as testing and experimentation of materials, processes and techniques in fashion image making. 

Year two 

  • The Interactive Brief 

  • Cultural and Historical Studies 

  • Creative Directions 

  • Situating Your Practice; Fashioned Spaces or Media Placement 

In the second year of the course, students are encouraged to integrate, experiment and explore fashion imaging and illustration techniques learned in year one, in an investigation of individual and professional practice-based approaches to fashion media production. The units require students to produce fashion media content for fashion film, fashion marketing campaigns while integrating analogue and digital processes. The teaching and learning will support and develop student’s individual visual language and approach to fashion imaging using a range of live and simulated briefs.  

Professional practice and work placements form a key part of the second year. Students will also continue to build on and develop skills in working collaboratively across the media programme, learning to install fashion imaging and illustration in innovative ways based on client need for a range of diverse platforms. Students will begin to identify how their practice is situated within the fashion media industry and how to produce content in the context of fashion communication. 

The second year is also about the student’s ability to broaden their understanding of fashion imaging and illustration through a series of project briefs supported by lecture, workshops and technical masterclasses. 

A variety of themed projects, external lecturers will enable students to consider the role of the contemporary fashion illustrator and image maker. The second year will also help the student to situate their personal professional practice and the student will also be encouraged to apply for industry placements in the Media Placement. 

Year three 

  • Collaborative Experimental Practice 

  • Cultural and Historical Studies Dissertation 

  • Personal and Professional Project 

The third year if the course is a combination of individual professional development as well as developing skills in the production of a body of work. The focus of the teaching and learning in the third year and how to link research into practice to produce work within an academic and industry-based context.  

The focus is on collaboration and experimentation. The student will engage in practical investigations to produce This units offer the student a variety of opportunities to explore fashion imaging, illustration and media production engaging in collaborations to facilitate innovation, open up the scope for creative thinking through practical testing reflective analysis and problem solving.  

Supported by tutorial, lectures and seminars, students will develop, plan and position their professional practice, by applying previous teaching and learning in the discipline. 

Year one  Introduction to Fashion Illustration  Cross Media Narratives  Fashion Cultures and Histories  Better Lives  Fashion Illustration and Spatial Interaction  The first year of the course introduces...

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Entry Requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • Two A Level Passes at Grade C or above (preferred subjects include, Art, Design, English, Maths);
  • Pass Foundation Diploma in Art and Design;
  • Merit, Pass, Pass at BTEC Extended Diploma in Art & Design;
  • Pass at UAL Extended Diploma;
  • Access Diploma or 64 new UCAS tariff points from the Access to HE Diploma;
  • 64 new UCAS tariff points (equivalent to 160 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • and three GCSE passes at grade A*-C or grade 9-4.

Entry to this course will also be determined by assessment of your portfolio.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.0 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements 

The standard minimum entry requirements for this course are: One or a combination of the following accepted full level 3 qualifications. Two A Level Passes at Grade C or above (preferred subjects include, Art, Design, English, Maths); Pass Foundation Diploma in Art and Design; Merit, Pass, Pass at BTEC Extended Diploma in Art &...

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Assessment Methods

The following assessment methods are employed to support the integrated achievement of the course outcomes:

  • Blogs
  • Essays, reports and ?dissertation
  • Final show examination
  • Mid-year reviews
  • Peer assessment
  • Portfolio of work
  • Presentation
  • Student self-evaluation
  • Tutorials

The following assessment methods are employed to support the integrated achievement of the course outcomes:

  • Blogs
  • Essays, reports and ?dissertation
  • Final show examination
  • Mid-year reviews
  • Peer assessment
  • Portfolio of work
  • Presentation
  • Student self-evaluation
  • Tutorials

Additional Information

Autumn term:

Monday 14 September - Friday 4 December 2020

Spring term:

Monday 4 January - Friday 12 March 2021

Summer term:

Monday 12 April - Friday 18 June 2021

Autumn term:

Monday 14 September - Friday 4 December 2020

Spring term:

Monday 4 January - Friday 12 March 2021

Summer term:

Monday 12 April - Friday 18 June 2021