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BA in Fashion Communication: Fashion Journalism (Full Time)

University of the Arts London

Bachelor Degree , Fashion

Course Description

BA Fashion Communication is for students who are interested in a career in the diverse and ever-expanding field of fashion media. The fashion industry requires quality content in the form of words and image and expertise in fashion history. This course will nurture you to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future.  

BA Fashion Communication offers three pathways: Fashion Communication and Promotion; Fashion History and Theory; and Fashion Journalism. All pathways have the communication of fashion at their core. Each offers a unique combination of fashion awareness, communication, historical and theoretical studies. The Fashion Journalism pathway builds on the College’s 40-year track record in this area. It offers you the opportunity to focus on fashion writing for different audiences, media and markets. From traditional media to new platforms, the pathway anticipates and responds to the industry’s insatiable demand for quality, written content. 

BA Fashion Communication is taught alongside BA Fashion. This offers you, as communicators, first-hand insight into fashion design in the making. During your time on the course, you will work closely with peers on both courses. This allows you to instigate and nurture professional relationships which will inform your future industry networks. All aspects of the course relate to current professional and critical practice in the fashion industries. Some projects are client-led or may include participation in live competitions. The interdisciplinary nature of curriculum is designed to provide a microcosm of the professional fashion world. The nature of this work will give you valuable insight into your future role in the industry.  

This course aims to equip you with in-depth knowledge of your chosen field as well as a wider breadth of the industry. Alongside your specialism, you will learn about the social, economic and cultural factors which impact on the professional realm in which you will work. From photographers, stylists, art directors, fashion show producers, film-makers and casting agents to digital creatives, writers, journalists, archivists and theorists, BA Fashion Communication will support your development as confident, adaptable fashion communication specialists.  

BA Fashion Communication is for students who are interested in a career in the diverse and ever-expanding field of fashion media. The fashion industry requires quality content in the form of words and image and expertise in fashion history. This course will nurture you to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future....

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Course Content

BA Fashion Communication’s three pathways focus on the communication of fashion. This structure complements its sibling course BA Fashion, which has five pathways with design at their core. An important part of the BA Fashion Communication curriculum is cultural studies. This offers a range of ideas, skills and learning resources to critically analyse the social meaning of objects, images, spaces and practices in art, design, media and popular culture. This also provides opportunities to work with students from other courses. Research and communication skills acquired in this part of the course will equip you with key skills expected of graduates.  

Stage 1 

Unit 1: Introduction to the Fashion Programme and to Studying at CSM 
Unit 2: Introduction: Core Skills and Knowledge 
Unit 3: Investigation: Digital Fashion 
Unit 4: Cultural Histories and Theories (Fashion) 

Stage 1 will introduce you to learning at high education level, both as an individual and as a responsible member of groups and teams. You will be introduced to the unique skills on your pathway. You will also learn about the other pathways and those on BA Fashion. You will learn to experiment, take informed risks and learn from failure. You will investigate, research and develop ideas. The curriculum in Stage 1 focuses on learning to use the range of College resources as well as those across London. You will extend and develop your subject knowledge, as well as gain practical skills. There will be opportunities for cross-pathway projects and collaborations with BA Fashion students.  

Stage 2 

Unit 5: Research Methods and Approaches (Fashion) 
Unit 6: Fashion Communication: New Perspectives – Special Subject 1  
Unit 7: Fashion Communication: Creative Collaborations – Special Subject 2  
Unit 8: Positioning, Professional Perspectives and Preparation  

Stage 2 focuses on the crucial relationships between your specialist pathway and industry. It will encourage you to address how you could realise your ideas in the real world, and how they relate to a range of audiences. The curriculum in Stage 2 includes competitions and live projects, which change year-on-year. You will continue to work in groups, but also focus on developing your skills and abilities as an independent learner. You will collaborate on set projects, some of which are set by external clients. You will also be expected to participate in peer review and assessment. 

Stage 3 

Unit 9: Degree Project Research and Development  
Unit 10: Dissertation 
Unit 11: Degree Project Resolution and Presentation 
 

Stage 3 is about consolidating your knowledge and learning as you enter the last year of your studies. You will focus on your development as a fashion communicator. You will realise a major self-initiated project, create and present a portfolio of work and write a dissertation. In some cases, students may wish to place greater emphasis on the dissertation. There is a route in place to accommodate this which you must make an application for. This will allow you to demonstrate a focused study of your chosen subject.    

The emphasis in the final stage is to focus and finesse your individuality and expertise. You will work towards graduating as a confident, responsible learner, with maximum opportunities for employment or postgraduate study.  

BA Fashion Communication’s three pathways focus on the communication of fashion. This structure complements its sibling course BA Fashion, which has five pathways with design at their core. An important part of the BA Fashion Communication curriculum is cultural studies. This offers a range of ideas, skills and learning resources to critically analyse the social meaning of objects,...

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Entry Requirements

The standard entry requirements for this course are as follows:

One or a combination of the following accepted full Level 3 qualifications:

  • Two A Levels at grade B or above (one of which should be in a humanities subject, requiring essay based answers e.g. History, History of Art, English Literature, Philosophy)
  • Equivalent EU/international qualifications, such as International Baccalaureate Diploma

And three GCSE passes at grade A*–C (grade 4 or above), including one modern European language.

Entry to this degree course is highly competitive.  Selection is determined by the quality of your application, indicated primarily in your writing and statement.

AP(E)L – Accreditation of Prior (Experiential) Learning

Exceptionally applicants who do not meet these course entry requirements may still be considered. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference

Or a combination of these factors.

Each application will be considered on its own merit but cannot guarantee an offer in each case.

English language requirements

IELTS score of 6.5 or above, with at least 5.5 in reading, writing, listening and speaking.

The standard entry requirements for this course are as follows: One or a combination of the following accepted full Level 3 qualifications: Two A Levels at grade B or above (one of which should be in a humanities subject, requiring essay based answers e.g. History, History of Art, English Literature, Philosophy) Equivalent EU/international qualifications,...

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Assessment Methods

  • Group projects 
  • Oral and visual presentations 
  • Portfolio reviews 
  • Essays, written assignment, reports, dissertation 
  • Self-evaluation 
  • Critiques 

  • Group projects 
  • Oral and visual presentations 
  • Portfolio reviews 
  • Essays, written assignment, reports, dissertation 
  • Self-evaluation 
  • Critiques 

Additional Information

Course dates

Autumn term:
Monday 16 September 2019 – Friday 6 December 2019
Spring term:
Monday 6 January 2020 – Friday 13 March 2020
Summer term:
Tuesday 14 April 2020 – Friday 19 June 2020

Course dates

Autumn term:
Monday 16 September 2019 – Friday 6 December 2019
Spring term:
Monday 6 January 2020 – Friday 13 March 2020
Summer term:
Tuesday 14 April 2020 – Friday 19 June 2020