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BA in Design Management (Full Time)

University of the Arts London

Bachelor Degree , Design

Course Description

On BA (Hons) Design Management you will gain valuable insights into how design management is expanding in complex and changing contemporary contexts, while applying your skills and knowledge through a diversity of live projects. 

The key areas of creative practice, business/management, and cultural research come together in this curriculum to develop innovative and critical thinkers.

You'll have access to the College’s extensive range of resources; from academic support, student employment and UAL extracurricular opportunities, to technical workshops, like printmaking, 3D and digital media. 

What can you expect?

  • Seminars to investigate the role of design in society, networks, business, organisations, cultures and contexts that give design its multiple meanings.
  • Practical projects and workshops, to provide immersive experiences of the design process: from research methods to defining and reframing problems, developing briefs, brainstorming, prototyping, testing, delivery and assessing effectiveness.
  • Theory, frameworks and strategic tools drawn from a broad range of design, business and humanities disciplines mean that you'll build your practice with hands-on projects, crits and collaborations.
  • Collaboration - live projects and collaborative involvement with industry.  
  • Management skills: communication, presentation, critical reflection, scoping briefs, live research and feedback, budgeting, time management, team working.
  • Design principles: visual thinking, ideation, working with multiple mediums (print, objects, images, video, sound, web) and exhibitions. 
  • Student Exchanges – The course has a strong global emphasis through its cross-cultural approach to course content, projects and international partnerships. You will have the opportunity to participate in the Erasmus Programme, which is a European student exchange programme offering students the possibility of studying in another European country for one or two terms. We have an Erasmus agreement with the Design Management course at Paris College of Art and an international exchange with Hong Kong Polytechnic University BA Advertising Design and Study Abroad placements with Northeastern University in Boston, USA and others. You will also be encouraged to undertake online collaborations internationally.
  • Industry Projects – There is an emphasis on strategic and socially engaged design and real-world projects with agencies, research and strategy organisations, non-profits and councils. 

On BA (Hons) Design Management you will gain valuable insights into how design management is expanding in complex and changing contemporary contexts, while applying your skills and knowledge through a diversity of live projects.  The key areas of creative practice, business/management, and cultural research come together in this curriculum to develop innovative and critical...

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Course Content

Year 1

Introduces foundational knowledge, essential skills and practices to explore the breadth of disciplines, connections and convergences of design, business and cultures. We position the discipline of design management in historical, socio-economic and cultural contexts.

Introduction to Design Management (20 units)
Creative Industries and Economy (20 units)
Design Principles (20 Units)
Contextual and Theoretical Studies 1 (20 units)
Locating Design Management and Cultures (20 units)
Ideation to Implementation (20 units)

Year 2

The second year will consolidate and expand on your experience with a number of industry briefs that encourage collaborative working and development of professional competencies.

Gaining knowledge and learning through doing, you will explore design management roles and mindsets in a diverse range of social, cultural and industry contexts.

Professional Practices (20 credits)
Design Management and Change (20 credits)
Design Thinking and Doing (20 credits)
Contextual and Theoretical Studies 2 (20 credits)
Marketing Communications and Cultures (20 credits)?
Interdisciplinary Projects and Practices (20 credits)

Diploma in Professional Studies

The Diploma in Professional Studies (DPS) is an optional year-long learning opportunity, allowing you to undertake a variety of internships and professional experiences for a whole academic year in Year 3, as part of a four-year degree. 

Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal.

Year 3

The final year allows you to self-direct and pursue your interests through supported independent study. It will encourage confidence and self-inquiry to choose your future path within the industry, or progress onto postgraduate study. 

Contextual and Theoretical Studies 3 (40 credits)

This unit is a 8000-10,000 word thesis on a subject of your choice in negotiation with your tutor.

Leadership and Futures (20 credits)

In this unit, the class produces an industry facing event on a relevant contemporary theme. You consider your career path as you develop a professional profile, portfolio of work and action plan for the future.

Major Project (60 credits)

This unit is the culmination of your degree. It consists of two collaborative industry projects and a larger independent self-initiated project to enable you to develop greater rigour in the design process, project management skills, and delivery and presentation of your design project.

Year 1 Introduces foundational knowledge, essential skills and practices to explore the breadth of disciplines, connections and convergences of design, business and cultures. We position the discipline of design management in historical, socio-economic and cultural contexts. Introduction to Design Management (20 units) Creative Industries and Economy...

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Entry Requirements

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply directly from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

The standard entry requirements for this course are as follows:

80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:

  • A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4).
  • Merit, Pass, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, IT & Computing, Media).
  • Pass at UAL Extended Diploma.
  • Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Film and Production, Computing, Humanities and Social Sciences).
  • OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum 

And GCSE passes at grade 4 or above (grade A*-C).

APEL - Accreditation of Prior (Experiential) Learning

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience;
  • The quality of the personal statement;
  • A strong academic or other professional reference;
  • A combination of these factors.

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements (International/EU)

IELTS level 6.0 or above, with at least 5.5 in reading, writing, listening and speaking. Please check our main English language requirements page for more information.

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply directly from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry. The standard entry requirements for this course are as...

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Assessment Methods

  • Practical project work and digital activities
  • Prepared writing
  • Responses to case studies
  • Oral presentation
  • Personal presentations of prepared work
  • Simulations and role plays
  • Workshop based activities
  • Written research projects
  • Portfolio

  • Practical project work and digital activities
  • Prepared writing
  • Responses to case studies
  • Oral presentation
  • Personal presentations of prepared work
  • Simulations and role plays
  • Workshop based activities
  • Written research projects
  • Portfolio

Additional Information

Course dates

Autumn Term:

Monday 21 September - Friday 4 December 2020

Spring Term:

Monday 4 January - Friday 12 March 2021

Summer Term:

Monday 12 April - Friday 18 June 2021

Course dates

Autumn Term:

Monday 21 September - Friday 4 December 2020

Spring Term:

Monday 4 January - Friday 12 March 2021

Summer Term:

Monday 12 April - Friday 18 June 2021