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BA in Design for Branded Spaces (Full Time)

University of the Arts London

Bachelor Degree , Design

Course Description

The course offers a distinctive opportunity to learn how to design experiential spaces, 3D installations and creative events. It is aimed at students who are interested in working as creatives in spatial experience design, brand experience design, event and production design, exhibition design and public art.

  • You will experiment with creative technology, multi-sensory design, storytelling techniques, interaction principles to design experiential spaces and environments.
  • You’ll incorporate sustainable and human-centred design principles to develop intelligent ways to communicate future needs and provide solutions to future challenges.
  • Design and cultural theories underpin design practice to enable you to critically explore the global and local design and cultural contexts.

What can you expect?

Innovation, curiosity, creativity and the articulation of ideas through experimentation are central to the course experience. We’ll encourage you to see things differently and to design solutions that are unique to you both in concept and realisation.

You’ll develop your creativity and design knowledge through a range of practical and theoretical design practices. A lively studio culture is enhanced by contextual studies and the development of professional practice skills – essential in the competitive workplace.

You’ll be taught by an inspiring community of experienced designers and specialists, in addition to visits from guest professional designers. You’ll also benefit from key thinkers and practitioners working across boundaries and at the cutting edge of their disciplines.

The course offers a distinctive opportunity to learn how to design experiential spaces, 3D installations and creative events. It is aimed at students who are interested in working as creatives in spatial experience design, brand experience design, event and production design, exhibition design and public art. You will experiment with creative technology, multi-sensory design,...

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Course Content

In common with all courses at the University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Design for Branded Spaces qualification, you need to accumulate a total of 360 credits.

Year 1

Introduction to Design for Branded Spaces (20 credits)
Branding and Spatial Identity (40 credits)
Contextual and Theoretical Studies 1 (20 credits)
Interactions in Branded Spaces (40 credits)

In the first year, you’ll learn the principles of spatial experience design, brand identity, software skills, making and new technologies, alongside essential skills and knowledge to navigate through the course and College environments.

You’ll be introduced to key research and design methods, analogue and digital design tools and techniques, and the contexts that will give you the confidence to generate and articulate design solutions.

Year 2

Spatial Experiences and Narratives (40 credits)
Professional Practices (20 credits)
Collaborative Projects (20 credits)
Contextual and Theoretical Studies 2 (20 credits)
Branded Spaces Futures (20 credits)

The second year provides you with the opportunity to apply and expand your practical and critical skills to collaborate and work on live projects while developing your knowledge of professional practices.

You’ll further extend your knowledge of spatial experience design into narrative space and use forecasting tools and techniques to learn how to anticipate future scenarios where design is a catalyst for change.

You’ll also develop a broader knowledge and understanding of historical, social, practical, theoretical and cultural developments.

Year 3

Design for Branded Spaces Major Project (60 credits)
Entrepreneurial Practices (20 credits)
Contextual and Theoretical Studies 3 (40 credits) OR Contextual and Theoretical Studies 3 with Practice (40 credits)

The third year aligns with your desired progression after the course. You’ll apply creative design, critical thinking, technical knowledge and the skills developed in years one and two into an extended personal design project.

You’ll apply your knowledge and analytical skills related to culture and critical theory to the realisation of a self-initiated piece of written work, with the option to integrate with practice. You’ll also expand your knowledge of professional practices.

In common with all courses at the University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Design for Branded Spaces qualification, you need to accumulate a total of 360 credits. Year 1 Introduction to Design for Branded Spaces (20...

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Entry Requirements

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

The standard entry requirements for this course are as follows:

80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:

  • A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4).
  • Merit, Pass, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, IT & Computing).
  • Pass at UAL Extended Diploma.
  • Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Computing).
  • OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum 

And GCSE passes at grade 4 or above (grade A*-C).

APEL - Accreditation of Prior (Experiential) Learning

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • A combination of these factors.

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements (International/EU)

IELTS level 6.0 or above, with at least 5.5 in reading, writing, listening and speaking (please check our main English language requirements page).

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry. The standard entry requirements for this course are as...

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Assessment Methods

  • Practical project work
  • Computer based activities
  • Prepared writing
  • Responses to case studies
  • Oral presentation
  • Personal presentations of prepared work
  • Simulations and role plays
  • Workshop based activities
  • Written research projects
  • The creation of a portfolio of collection of work, which may contain a number of different elements

Practical project work Computer based activities Prepared writing Responses to case studies Oral presentation Personal presentations of prepared work Simulations and role plays Workshop based activities Written research projects The creation of a portfolio of collection of work, which may...

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Additional Information

Course dates

Autumn Term:

Monday 21 September - Friday 4 December 2020

Spring Term:

Monday 4 January - Friday 12 March 2021

Summer Term:

Monday 12 April - Friday 18 June 2021

Course dates

Autumn Term:

Monday 21 September - Friday 4 December 2020

Spring Term:

Monday 4 January - Friday 12 March 2021

Summer Term:

Monday 12 April - Friday 18 June 2021