Loader
Course Image

BA in Design for Art Direction (Full Time)

University of the Arts London

Bachelor Degree , Design

Course Description

BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and communications skills related to design and art direction.

The course is about practice, but it also prioritises critical and reflective approaches to visual culture and broader social, economic, political and environmental contexts.

You will learn a range of skills associated with being an art director and working in the creative industries. Projects and activities are designed to help you develop a creative vision, a visual language and strong contextual awareness that engages your intended audience. 

The course takes a multi-disciplinary approach to art direction, giving you the opportunity to develop your understanding and application of graphic design, moving image, photography, exhibition and set design.

What you can expect?

Throughout the course you will gain expertise in the practical aspects of visual communication, narrative construction and collaboration. Many projects will offer you the freedom to explore self-directed themes and we will support you to propose, visualise and realise sophisticated visual projects. 

Additionally, the course will open up possibilities to collaborate with students within and outside of the course, pulling together teams of designers, photographers, filmmakers, illustrators or other media specialists to fully realise your ambitions and develop your practice in art direction and creative direction.

London College of Communication is home to excellent and extensive facilities from analogue to digital, that will help you to gain a wide range of skills relevant to your subject and profession.

BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and communications skills related to design and art direction. The course is about practice, but it also prioritises critical and reflective approaches to visual culture and broader social, economic, political and environmental contexts. You will learn a range of skills associated...

Read More

Course Content

In common with all courses at the University of the Arts London, this course is credit rated. Years 1 and 2 must be passed to enter into Year 3. Your degree is attained through full completion of the third year. 

Year 1

Introduction to Design for Art Direction (20 credits) 

This unit introduces the research methods and processes involved in study at higher education. Thinking through the potential that theory offers the study and practice of art direction through a number of perspectives that you can choose between, for example: cultural studies, queer theory, film theory, decolonising theory and practice, feminist histories,   

Design Principles (40 credits)

In this unit you will work through the core practices of image production, narrative construction and graphic design. The unit is made up of smaller projects that refine visual skills and develop your visual language across a number of formats.

Media Exploration (20 credits)

Invites you to produce a moving image work that draws on narrative construction, art direction, production design, photography, filming, editing and sound design.

Locating Practice (20 credits)

Gives you the freedom to determine an area of specialism by proposing a self-directed project either in collaboration with others or individually.

A series of pitches helps you to refine your idea, project manage outcomes and produce a live outcome or a proposal to get funding or find a creative team.

Contextual and Theoretical Studies 1 (20 credits)

Year 2

Design Production (40 credits)

A collaborative project that requires you to address societal concerns using design. These concerns change year on year and usually address an urgent real world problem. In the past, projects have focused on climate crisis, sustainability and rebranding the European union. 

Professional Practice (20 credits)

Art Direction (40 credits)

This unit builds on the Locating Practice unit in year 1 and the development of your research interests over the subsequent year. Usually self-directed, the project asks you to reflect on your area(s) of specialism and propose a project to develop your portfolio and develop working relationships both in and outside of the college.

Contextual and Theoretical Studies 2 (20 credits)

Diploma in Professional Studies

The Diploma in Professional Studies (DPS) is an optional year-long learning opportunity, allowing you to undertake a variety of internships and professional experiences for a whole academic year in Year 3, as part of a four-year degree. It is a managed year of professional experience largely undertaken in the design profession in a variety of national and international locations.

Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal. 

Year 3

There are two pathway options in term one and two of Year 3. One route involves an 8,000 – 10,000 word piece of written work (Route A), or the other route combines a 4,000 – 5,000 word piece of written work plus a Self-Initiated Project (Route B).

Industry Practice: Routes A and B (20 credits)

By researching and familiarising yourselves with the sectors, practices, behaviours and needs of ‘industry’, you can start to contextualise your practice. These processes can be useful, celebrated or challenged and the unit will help you to take a position in relation to it and produce a piece of work in response to it.

Self-Initiated Project: Route B (20 credits)

The project can draw on your specialist research area, perhaps taken from the thesis. You will be guided through the unit in a series of individual tutorials and workshops to produce meaningful work for your portfolio.

Contextual and Theoretical Studies 3: Route A (40 credits)

Contextual and Theoretical Studies 3: Route B (20 credits)

Major Project Studio: Routes A and B (60 credits)

This a substantial self-directed project where you will produce and answer your own creative brief in dialogue with tutors and peers, demonstrate strategic thinking, excellent research skills and explore the potential of your creative practice.  

In common with all courses at the University of the Arts London, this course is credit rated. Years 1 and 2 must be passed to enter into Year 3. Your degree is attained through full completion of the third year.  Year 1 Introduction to Design for Art Direction (20 credits)  This unit introduces the research methods...

Read More

 

Entry Requirements

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

The standard entry requirements for this course are as follows:

80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:

  • A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4).
  • Merit, Pass, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, IT & Computing).
  • Pass at UAL Extended Diploma.
  • Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Computing, Marketing, Humanities and Social Sciences).
  • OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum 

And GCSE passes at grade 4 or above (grade A*-C).

APEL - Accreditation of Prior (Experiential) Learning

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • A combination of these factors.

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language requirements (International/EU)

IELTS level 6.0 or above, with at least 5.5 in reading, writing, listening and speaking. Please check our main English language requirements page for more information.

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry. The standard entry requirements for this course are as...

Read More

Assessment Methods

  • Practical project work and computer based activities
  • Prepared writing
  • Responses to case studies
  • Oral presentation
  • Personal presentations of prepared work
  • Workshop based activities
  • Written research projects
  • A portfolio of work
  • Collaborative and group work

  • Practical project work and computer based activities
  • Prepared writing
  • Responses to case studies
  • Oral presentation
  • Personal presentations of prepared work
  • Workshop based activities
  • Written research projects
  • A portfolio of work
  • Collaborative and group work

Additional Information

Course Dates

Autumn Term:

Monday 21 September - Friday 4 December 2020

Spring Term:

Monday 4 January - Friday 12 March 2021

Summer Term:

Monday 12 April - Friday 18 June 2021

Course Dates

Autumn Term:

Monday 21 September - Friday 4 December 2020

Spring Term:

Monday 4 January - Friday 12 March 2021

Summer Term:

Monday 12 April - Friday 18 June 2021