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BA in Creative Direction for Fashion (Full Time)

University of the Arts London

Bachelor Degree , Fashion

Course Description

BA (Hons) Creative Direction for Fashion focusses on concept generation and ideation, iterative design and proposing ideas that are globally informed and future focussed.  

What to expect 

  • Using the skills of communication design, interface design, art direction and speculative design, students will be equipped to identify, anticipate and respond to communication opportunities as strategic thinkers and skilled communicators for our ever-changing communication landscape. 

  • This unique course gives students the opportunity to engage with emerging digital technologies and identify innovative opportunities for how they can be used within the fashion media and communication industry. 

BA (Hons) Creative Direction for Fashion focusses on concept generation and ideation, iterative design and proposing ideas that are globally informed and future focussed.   What to expect  Using the skills of communication design, interface design, art direction and speculative design, students will be equipped to identify, anticipate and...

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Course Content

Level 4

The units you will study in Year 1, Stage 1, Level 4 are as follows:

• Introduction to Fashion Communication (20 Credits);

• Visual Communication Design (40 Credits);

• Introduction to Cultural and Historical Studies (20 Credits);

• Fashion Interfaces: Designing for Experience (20 Credits);

• Better Lives (20 Credits).

Level 5

The units you will study in Year 2, Stage 2, Level 5 are as follows:

• Option: Cultural and Historical Studies (20 Credits);

• Art Direction for Fashion (20 Credits);

• Inside the Industry (20 Credits);

• Option: Situating Your Practice (20 Credits);

• Future Directions in Fashion Communication (40 Credits).

Level 6

The units you will study in Year 3, Stage 3, Level 6 are as follows:

• Research for Independent Project: Creative Direction for Fashion (20 Credits);

• Cultural and Historical Studies Dissertation (40 Credits);

• Independent Project: Creative Direction for Fashion (40 Credits);

• Final Presentation (20 Credits).

A 20-credit unit is approximately equivalent to 200 hours of learning time, which includes a mixture of taught time, independent study and assessment.

All students are entitled to a tutorial package that consists of:

• one induction tutorial (group or one to one);

• one tutorial per term for the duration for their course of study at LCF;

• group tutorials as required;

• an appropriate level of confidentiality.

Level 4 The units you will study in Year 1, Stage 1, Level 4 are as follows: • Introduction to Fashion Communication (20 Credits); • Visual Communication Design (40 Credits); • Introduction to Cultural and Historical Studies (20 Credits); • Fashion Interfaces: Designing for Experience (20...

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Entry Requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • Two A Level Passes at Grade C or above (preferred subjects include Art, Design, English, and Maths);
  • a Pass Foundation Diploma in Art and Design;
  • Merit, Pass, Pass at BTEC Extended Diploma preferred subject Art & Design;
  • Pass at UAL Extended Diploma; Access Diploma or 64 new UCAS tariff points from the Access to HE Diploma;
  • 64 new UCAS tariff points (equivalent to 160 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • and three GCSE passes at grade A*-C or grade 9-4.

Entry to this course will also be determined by assessment of your portfolio.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.0 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements .

The standard minimum entry requirements for this course are: One or a combination of the following accepted full level 3 qualifications. Two A Level Passes at Grade C or above (preferred subjects include Art, Design, English, and Maths); a Pass Foundation Diploma in Art and Design; Merit, Pass, Pass at BTEC Extended Diploma preferred subject...

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Assessment Methods

The following assessment methods are employed to support the integrated aims of the course outcomes:

  • Blogs
  • Essays, reports and ?dissertation
  • Final show examination
  • Mid-year reviews
  • Peer assessment
  • Portfolio of work
  • Presentation
  • Student self-evaluation
  • Tutorials

The following assessment methods are employed to support the integrated aims of the course outcomes:

  • Blogs
  • Essays, reports and ?dissertation
  • Final show examination
  • Mid-year reviews
  • Peer assessment
  • Portfolio of work
  • Presentation
  • Student self-evaluation
  • Tutorials

Additional Information

Autumn term:

Monday 14 September - Friday 4 December 2020

Spring term:

Monday 4 January - Friday 12 March 2021

Summer term:

Monday 12 April - Friday 18 June 2021

Autumn term:

Monday 14 September - Friday 4 December 2020

Spring term:

Monday 4 January - Friday 12 March 2021

Summer term:

Monday 12 April - Friday 18 June 2021