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Contemporary Media Cultures

University of the Arts London

  • September, 2020 Start Date

  • 3 years Duration

  • Full Time Study Mode

  • £9250.00 Course Fee

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Course Description

This course will help you understand the links between the academic concepts explored in the degree and how they can be applied to different media.

The course draws on a range of new academic perspectives and combines them with the making of media, such as film, photography, audience-specific writing and digital content.

What can you expect?

  • In this course you’ll learn how to apply critical notions of the arts, media and cultural industries to media text though the use of photography, film, and web-based platforms.
  • You’ll also learn how to develop those critical skills necessary to analyse creative industries and various media texts.
  • You will learn how to communicate your ideas effectively and you’ll be exposed to a highly diverse international media environment.
  • The units on this course are designed in a way to develop your collaborative skills.
  • With a growing interest for environmental issues at the local and global level, we’ll teach you how to navigate the dynamic social and cultural landscape through partnerships, workshops and learning activities. 
  • Further, you will learn how to establish relationships that benefit individuals, local communities, organisations and society at large.

This course will help you understand the links between the academic concepts explored in the degree and how they can be applied to different media. The course draws on a range of new academic perspectives and combines them with the making of media, such as film, photography, audience-specific writing and digital content. What can you...

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Course Content

Each unit of the Degree is credit-rated, the minimum unit size is 20 credits. There are 120 credits per year, and 360 credits make up the BA (Honours) degree.

Each unit descriptor indicates the number of learning hours associated with that unit. The proportion of hours devoted to types of learning will vary according to the purpose and nature of the unit.

Year 1

In Year One, more emphasis is placed on directed learning.  As you progress through the course, this emphasis shifts as you take responsibility for directing your own learning, moving towards the ultimate goal of being an independent learner.

Introduction to Contemporary Media Cultures (20 credits)

The unit considers a range of media texts and contexts including web-based media, film, television, advertising and news production.

Key Concepts in Media and Culture (20 credits)

This unit is designed to introduce you to the major models and concepts used in the study of contemporary media culture; examining institutions, practices and texts.

Identity and Difference (20 credits)

This unit examines key theories and concepts around the study of cultural identity, difference, affect, ethics and the politics of representation with a focus on visual culture and its theorisation.

Theory and Analysis in Media Culture (20 credits)

The unit assesses the way meaning in media texts is produced through the interrelationship between text and reader. It focuses on the range of critical methodologies available to the media student researcher.

Global Media Cultures (20 credits)

This unit explores the factors that have shaped these changes to media production and consumption, and their implications for national and cultural identities. Drawing on theories of globalisation and political economy, we will explore the landscape of contemporary media culture via a series of international case studies.

Optional Unit

Students can choose one of the following:

  • Advertising Theories and Contexts (20 credits, BA Advertising)
  • Visual Communication (20 credits, BA (Hons) Media and Communications)
  • Branding and Digital Marketing (20 credits, BA (Hons) Public Relations)

Year 2

In your second year the theoretical approach shifts. Units are more tailored to very specific case studies.

We teach through the study of relevant academic materials alongside close readings of television and film texts. You also have the opportunity to explore these ideas through collaboratively producing short films.

In this year we more directly address the question of what it means to work in the media and how the 'nature of work' is changing.

Film Theory and Cinematic Practice (20 credits)

The objective of this unit is to provide you with an opportunity to draw on film theory and put it to use in the production of a short film, which draws on the major themes and debates covered in the unit.

Television and Its Futures (20 credits)

This unit examines how audiences are shaped by the multi-platform delivery of television and how cinema has been transformed into the contemporary landscape of international media distribution and exhibition.

From Audiences to Networks (20 credits)

This unit explores spectatorship and the formation of the audience within national and cosmopolitan contexts.

Professional Industry Practice (20 credits)

This unit will enable you to define and critically reflect on the challenges and possibilities that shape work in these industries, and to recognise and assess alternative modes of creative production.

Collaborative Project (20 credits)

The unit will introduce you to team skills and the roles and responsibilities associated with group working and additionally enable you to put into practice principles associated with personal and professional development.

Optional Unit

Students can choose one of the following:

  • Behavioural Insights (20 credits, BA (Hons) Advertising)
  • Digital Cultures (20 credits, BA (Hons) Media and Communications)
  • Convergent Media: From Radio to Podcasting (20 credits, BA (Hons) Media and Communications)
  • Media Relations (20 credits, BA (Hons) Public Relations)

Year 3

In year three you will focus in the first term on units that bring together key themes, concepts, debates and ideas from the degree; allowing you to explore them in more detail.

Interventions: Contemporary Media Activism (20 credits)

This unit explores the relationship between media, social change and ‘critical consciousness’. We ask: What is the role of alternative and social media in the shaping of today's world?

Digital Screen Cultures (20 credits)

The unit analyses the post-cinematic screen cultures, thinking about how film, for example, has been transformed by digital platforms.

The Critical Practitioner (20 credits)

This unit is your opportunity to produce a portfolio of work, which is either shown for public exhibition or produced for publication.

Major Project (60 credits)

Your final Major Project is a crucial part of your degree. This unit gives you the opportunity to focus on a piece of research developed around an area of study that you are particularly interested in.

Students produce either a written dissertation or a project that puts into practice the ideas of the course through the production of one or more media texts, created alongside a written critical reflection and analysis.

Each unit of the Degree is credit-rated, the minimum unit size is 20 credits. There are 120 credits per year, and 360 credits make up the BA (Honours) degree. Each unit descriptor indicates the number of learning hours associated with that unit. The proportion of hours devoted to types of learning will vary according to the purpose and nature of the unit. Year...

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Available Dates

Location Start Date Price  

Classroom

London College of Communication

Full Time, 3 years

September, 2020

£9250.00

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Entry Requirements

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

The standard entry requirements for this course are as follows:

80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:

  • A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4).
  • Merit, Merit, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, Business/ Business Studies, Media).
  • Merit at UAL Extended Diploma.
  • Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Marketing, Humanities and Social Sciences, Film and Production).
  • OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum 

And GCSE passes at grade 4 or above (grade A*-C).

APEL - Accreditation of Prior (Experiential) Learning

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • A combination of these factors.

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English language requirements (International/EU)

IELTS level 6.0 or above, with at least 5.5 in reading, writing, listening and speaking. Please check our main English language requirements page for more information.

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry. The standard entry requirements for this course are as...

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Assessment Methods

  • Practical project work and computer based activities
  • Prepared writing
  • Responses to case studies
  • Oral presentation
  • Personal presentations of prepared work
  • Simulations and role plays
  • Workshop based activities
  • Written research projects
  • The creation of a portfolio of collection of work, which may contain a number of different activities.

Practical project work and computer based activities Prepared writing Responses to case studies Oral presentation Personal presentations of prepared work Simulations and role plays Workshop based activities Written research projects The creation of a portfolio of collection of work, which may...

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Additional Information

Course dates

Autumn Term:

Monday 21 September - Friday 4 December 2020

Spring Term:

Monday 4 January - Friday 12 March 2021

Summer Term:

Monday 12 April - Friday 18 June 2021

Course dates

Autumn Term:

Monday 21 September - Friday 4 December 2020

Spring Term:

Monday 4 January - Friday 12 March 2021

Summer Term:

Monday 12 April - Friday 18 June 2021

Student Satisfaction

Source: NSS

Overall student satisfaction
70%
of students were satisfied overall
The teaching on my course
74% of students strongly agree that staff are good explaining things
71% of students strongly agree that staff have made the subject interesting
68% of students strongly agree that the course is intellectually stimulating
69% of students strongly agree that the course has challenged them to achieve their best work
Learning opportunities
73% of students strongly agree that the course has provided them with opportunities to explore ideas or concepts in depth
86% of students strongly agree that the course has provided them with opportunities to bring information and ideas together from different topics
75% of students strongly agree that the course has provided them with opportunities to apply what they have learnt
Assessment and feedback
68% of students strongly agree that the criteria used in marking have been clear in advance
71% of students strongly agree that the marking and assessment has been fair
68% of students strongly agree that the teedback on their work has been timely
79% of students strongly agree that they have received helpful comments on my work
Academic support
73% of students strongly agree that they have been able to contact staff when they needed to
68% of students strongly agree that they have received sufficient advice and guidance in relation to their course
69% of students strongly agree that good advice was available when they needed to make study choices on their course
Organisation and management
52% of students strongly agree that the course is well organised and running smoothly
71% of students strongly agree that the timetable works efficiently for them
70% of students strongly agree that any changes in the course or teaching have been communicated effectively
Learning resources
77% of students strongly agree that the IT resources and facilities provided have supported their learning well
92% of students strongly agree that the library resources (e.g. books, online services and learning spaces) have supported their learning well
85% of students strongly agree that they have been able to 3ess course-specific resources (e.g. equipment, facilities, software, collections) when they needed to
Learning community
63% of students strongly agree that they feel part of a community of staff and students
83% of students strongly agree that they have had the right opportunities to work with other students as part of their course
Student voice
78% of students strongly agree that they have had the right opportunities to provide feedback on their course
69% of students strongly agree that staff value students’ views and opinions about the course
57% of students strongly agree that it is clear how students’ feedback on the course has been acted on
59% of students strongly agree that the students’ union (association or guild) effectively represents students’ academic interests

University TEF Outcome

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Statistics

Source: hesa.ac.uk

  • UCAS Points48

  • Employment RateN/A

  • Average Graduate SalaryN/A

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