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Business Management and Marketing

St Mary's University, Twickenham, London

  • September, 2020 Start Date

  • 3 years Duration

  • Full Time Study Mode

  • £9250.00 Course Fee

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Course Description

A marketing job is one of the most exciting and challenging jobs you can have, and Business Management and Marketing is the course to prepare you for it. This degree course will prepare you for a great career in marketing.

Our Business Management and Marketing degree course was designed by top marketing practitioners and academics. It takes into account what employers say about new marketing recruits, what they need from them and this programme aims to meet these needs.

Employers want young marketeers who can:

  • Apply marketing ideas and theories in practical situations – whether in planning what to do or in implementing ideas
  • Use the latest technological innovations, including the web and social media, to plan and deliver marketing campaigns
  • Achieve the best professional management and ethical standards and apply them to the marketing world – with colleagues, businesses and customers 

We aim to give you practical experience through our extensive placement and mentoring programmes, which will equip you with hands-on skills and guidance from industry professionals.

A marketing job is one of the most exciting and challenging jobs you can have, and Business Management and Marketing is the course to prepare you for it. This degree course will prepare you for a great career in marketing. Our Business Management and Marketing degree course was designed by top marketing practitioners and academics. It takes into account what...

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Course Content

In the first year, you’ll learn what makes business tick. You’ll need to understand the financial and economic aspects of business, how to manage people and how to organise for success in order to be a successful marketeer. 

In your second year, you’ll focus strongly on marketing. ‘Being a Marketing Manager’ will give you all the skills you need to succeed on your marketing placement later in the year. You’ll learn how to research and understand the behaviour of consumers and industrial customers and the key elements of marketing theory you need to build a great marketing plan in your third year.

Your final year includes an in-depth research project, exploring a particular market, company or situation using the best research techniques and latest theories. You’ll also do a market research and planning project, producing a plan a company can use to achieve its marketing goals. You’ll be trained in marketing consultancy and taught key concepts that make marketing such a fascinating discipline.

Digital marketing has moved from being a special discipline to taking a central role in marketing. Rather than teaching modules specifically about digital marketing, the course builds digital approaches into every aspect of what you are taught.

We’ve also built in coverage of how new digital business models disrupt conventional ways of doing business, and what kind of marketing “disrupters” use, and how “disrupted” companies need to respond. In doing this, we’ve drawn on the work of our team of researchers who focus on digital business models, how they use information, and their effects on markets.

Year one

  • Contemporary Business Issues CORE
  • Contemporary Marketing Practice CORE
  • Financial Decision Making CORE
  • Human Resource Management CORE
  • Introduction To Management Theory CORE
  • Organisational Behaviour CORE

Year two

  • Being a Marketing Manager CORE
  • Fundamentals of Accounting CORE
  • Marketing Strategy and Implementation CORE
  • Research Methods in Business and Management CORE
  • Experience and Employment in Business CORE OPTION
  • Investigation in Employment Practice CORE OPTION

Year three

  • Contemporary Issues in Marketing CORE
  • Ethics in Communication and Marketing CORE
  • Marketing Consultancy Project CORE
  • Marketing Research and Planning project CORE
  • Research Project CORE
  • International Strategic Management OPTIONAL

In the first year, you’ll learn what makes business tick. You’ll need to understand the financial and economic aspects of business, how to manage people and how to organise for success in order to be a successful marketeer.  In your second year, you’ll focus strongly on marketing. ‘Being a Marketing Manager’ will give you all the skills you need to...

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Available Dates

Location Start Date Price  

Classroom

Waldegrave Road

Full Time, 3 years

September, 2020

£9250.00

Send Enquiry

Entry Requirements

72 UCAS points should include at least a B and C grade at A Level (or equivalent). GCSE Maths grade C, or equivalent evidence of numerical skills, is also a requirement.

Requirements for other qualifications (including BTECs, Irish Highers, Scottish Highers, International Baccalaureates and Access Courses) are also available. For more information please email apply@stmarys.ac.uk.

To calculate your expected UCAS points, please use the UCAS Tariff calculator.

We will make you an offer if you are within the tariff band range and you meet subject-specific requirements (where applicable).

For undergraduate programmes we will take into account subjects studied at Level 3, your GCSEs (or equivalent) profile, relevant non-academic achievements outlined in your personal statement, references and your motivation for study.

International requirements

International students should check our country-specific pages for equivalents. If English is not your first language you will need to achieve an IELTS score of 6.0 overall with no less than 5.5 in any section (or equivalent).

72 UCAS points should include at least a B and C grade at A Level (or equivalent). GCSE Maths grade C, or equivalent evidence of numerical skills, is also a requirement. Requirements for other qualifications (including BTECs, Irish Highers, Scottish Highers, International Baccalaureates and Access Courses) are also available. For more information please...

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Assessment Methods

You will be assessed in a variety of ways to test knowledge, understanding and skills development throughout your degree. The programme uses a broad range of assessments including business reports, essays, practical exercises, presentations, case studies, examinations, seminar and simulation exercises.

As well as traditional exam-based assessments and coursework, the programme makes use of assessed blogs. Wherever possible, you’ll be assessed using digital methods and feedback.

You will be assessed in a variety of ways to test knowledge, understanding and skills development throughout your degree. The programme uses a broad range of assessments including business reports, essays, practical exercises, presentations, case studies, examinations, seminar and simulation exercises. As well as traditional exam-based assessments and coursework, the programme makes...

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Student Satisfaction

Source: NSS

Overall student satisfaction
BUSINESS STUDIES
73%
of students were satisfied overall
MARKETING
78%
of students were satisfied overall
The teaching on my course
BUSINESS STUDIES
79% of students strongly agree that staff are good explaining things
66% of students strongly agree that staff have made the subject interesting
73% of students strongly agree that the course is intellectually stimulating
79% of students strongly agree that the course has challenged them to achieve their best work
MARKETING
81% of students strongly agree that staff are good explaining things
72% of students strongly agree that staff have made the subject interesting
76% of students strongly agree that the course is intellectually stimulating
81% of students strongly agree that the course has challenged them to achieve their best work
Learning opportunities
BUSINESS STUDIES
76% of students strongly agree that the course has provided them with opportunities to explore ideas or concepts in depth
74% of students strongly agree that the course has provided them with opportunities to bring information and ideas together from different topics
77% of students strongly agree that the course has provided them with opportunities to apply what they have learnt
MARKETING
76% of students strongly agree that the course has provided them with opportunities to explore ideas or concepts in depth
78% of students strongly agree that the course has provided them with opportunities to bring information and ideas together from different topics
80% of students strongly agree that the course has provided them with opportunities to apply what they have learnt
Assessment and feedback
BUSINESS STUDIES
79% of students strongly agree that the criteria used in marking have been clear in advance
64% of students strongly agree that the marking and assessment has been fair
63% of students strongly agree that the teedback on their work has been timely
63% of students strongly agree that they have received helpful comments on my work
MARKETING
79% of students strongly agree that the criteria used in marking have been clear in advance
66% of students strongly agree that the marking and assessment has been fair
66% of students strongly agree that the teedback on their work has been timely
70% of students strongly agree that they have received helpful comments on my work
Academic support
BUSINESS STUDIES
90% of students strongly agree that they have been able to contact staff when they needed to
83% of students strongly agree that they have received sufficient advice and guidance in relation to their course
82% of students strongly agree that good advice was available when they needed to make study choices on their course
MARKETING
90% of students strongly agree that they have been able to contact staff when they needed to
84% of students strongly agree that they have received sufficient advice and guidance in relation to their course
81% of students strongly agree that good advice was available when they needed to make study choices on their course
Organisation and management
BUSINESS STUDIES
72% of students strongly agree that the course is well organised and running smoothly
86% of students strongly agree that the timetable works efficiently for them
77% of students strongly agree that any changes in the course or teaching have been communicated effectively
MARKETING
73% of students strongly agree that the course is well organised and running smoothly
82% of students strongly agree that the timetable works efficiently for them
74% of students strongly agree that any changes in the course or teaching have been communicated effectively
Learning resources
BUSINESS STUDIES
83% of students strongly agree that the IT resources and facilities provided have supported their learning well
93% of students strongly agree that the library resources (e.g. books, online services and learning spaces) have supported their learning well
82% of students strongly agree that they have been able to 3ess course-specific resources (e.g. equipment, facilities, software, collections) when they needed to
MARKETING
77% of students strongly agree that the IT resources and facilities provided have supported their learning well
89% of students strongly agree that the library resources (e.g. books, online services and learning spaces) have supported their learning well
82% of students strongly agree that they have been able to 3ess course-specific resources (e.g. equipment, facilities, software, collections) when they needed to
Learning community
BUSINESS STUDIES
62% of students strongly agree that they feel part of a community of staff and students
82% of students strongly agree that they have had the right opportunities to work with other students as part of their course
MARKETING
68% of students strongly agree that they feel part of a community of staff and students
83% of students strongly agree that they have had the right opportunities to work with other students as part of their course
Student voice
BUSINESS STUDIES
73% of students strongly agree that they have had the right opportunities to provide feedback on their course
66% of students strongly agree that staff value students’ views and opinions about the course
49% of students strongly agree that it is clear how students’ feedback on the course has been acted on
61% of students strongly agree that the students’ union (association or guild) effectively represents students’ academic interests
MARKETING
77% of students strongly agree that they have had the right opportunities to provide feedback on their course
70% of students strongly agree that staff value students’ views and opinions about the course
52% of students strongly agree that it is clear how students’ feedback on the course has been acted on
65% of students strongly agree that the students’ union (association or guild) effectively represents students’ academic interests

University TEF Outcome

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Statistics for Business Studies

Source: hesa.ac.uk

  • UCAS Points48

  • Employment Rate95%

  • Average Graduate Salary£18000

Statistics for Marketing

Source: hesa.ac.uk

  • UCAS Points48

  • Employment Rate90%

  • Average Graduate Salary£20000

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