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Course Description

A marketing job is one of the most exciting and challenging jobs you can have, and Business Management and Marketing is the course to prepare you for it. This degree course will prepare you for a great career in marketing.

Our Business Management and Marketing degree course was designed by top marketing practitioners and academics. It takes into account what employers say about new marketing recruits, what they need from them and this programme aims to meet these needs.

Employers want young marketeers who can:

  • Apply marketing ideas and theories in practical situations – whether in planning what to do or in implementing ideas
  • Use the latest technological innovations, including the web and social media, to plan and deliver marketing campaigns
  • Achieve the best professional management and ethical standards and apply them to the marketing world – with colleagues, businesses and customers 

We aim to give you practical experience through our extensive placement and mentoring programmes, which will equip you with hands-on skills and guidance from industry professionals.

A marketing job is one of the most exciting and challenging jobs you can have, and Business Management and Marketing is the course to prepare you for it. This degree course will prepare you for a great career in marketing. Our Business Management and Marketing degree course was designed by top marketing practitioners and academics. It takes into account what...

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Course Content

In the first year, you’ll learn what makes business tick. You’ll need to understand the financial and economic aspects of business, how to manage people and how to organise for success in order to be a successful marketeer. 

In your second year, you’ll focus strongly on marketing. ‘Being a Marketing Manager’ will give you all the skills you need to succeed on your marketing placement later in the year. You’ll learn how to research and understand the behaviour of consumers and industrial customers and the key elements of marketing theory you need to build a great marketing plan in your third year.

Your final year includes an in-depth research project, exploring a particular market, company or situation using the best research techniques and latest theories. You’ll also do a market research and planning project, producing a plan a company can use to achieve its marketing goals. You’ll be trained in marketing consultancy and taught key concepts that make marketing such a fascinating discipline.

Digital marketing has moved from being a special discipline to taking a central role in marketing. Rather than teaching modules specifically about digital marketing, the course builds digital approaches into every aspect of what you are taught.

We’ve also built in coverage of how new digital business models disrupt conventional ways of doing business, and what kind of marketing “disrupters” use, and how “disrupted” companies need to respond. In doing this, we’ve drawn on the work of our team of researchers who focus on digital business models, how they use information, and their effects on markets.

Year one

  • Contemporary Business Issues CORE
  • Contemporary Marketing Practice CORE
  • Financial Decision Making CORE
  • Human Resource Management CORE
  • Introduction To Management Theory CORE
  • Organisational Behaviour CORE

Year two

  • Being a Marketing Manager CORE
  • Fundamentals of Accounting CORE
  • Marketing Strategy and Implementation CORE
  • Research Methods in Business and Management CORE
  • Experience and Employment in Business CORE OPTION
  • Investigation in Employment Practice CORE OPTION

Year three

  • Contemporary Issues in Marketing CORE
  • Ethics in Communication and Marketing CORE
  • Marketing Consultancy Project CORE
  • Marketing Research and Planning project CORE
  • Research Project CORE
  • International Strategic Management OPTIONAL

In the first year, you’ll learn what makes business tick. You’ll need to understand the financial and economic aspects of business, how to manage people and how to organise for success in order to be a successful marketeer.  In your second year, you’ll focus strongly on marketing. ‘Being a Marketing Manager’ will give you all the skills you need to...

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Entry Requirements

72 UCAS points should include at least a B and C grade at A Level (or equivalent). GCSE Maths grade C, or equivalent evidence of numerical skills, is also a requirement.

Requirements for other qualifications (including BTECs, Irish Highers, Scottish Highers, International Baccalaureates and Access Courses) are also available. For more information please email [email protected]

To calculate your expected UCAS points, please use the UCAS Tariff calculator.

We will make you an offer if you are within the tariff band range and you meet subject-specific requirements (where applicable).

For undergraduate programmes we will take into account subjects studied at Level 3, your GCSEs (or equivalent) profile, relevant non-academic achievements outlined in your personal statement, references and your motivation for study.

International requirements

International students should check our country-specific pages for equivalents. If English is not your first language you will need to achieve an IELTS score of 6.0 overall with no less than 5.5 in any section (or equivalent).

72 UCAS points should include at least a B and C grade at A Level (or equivalent). GCSE Maths grade C, or equivalent evidence of numerical skills, is also a requirement. Requirements for other qualifications (including BTECs, Irish Highers, Scottish Highers, International Baccalaureates and Access Courses) are also available. For more information please...

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Assessment Methods

You will be assessed in a variety of ways to test knowledge, understanding and skills development throughout your degree. The programme uses a broad range of assessments including business reports, essays, practical exercises, presentations, case studies, examinations, seminar and simulation exercises.

As well as traditional exam-based assessments and coursework, the programme makes use of assessed blogs. Wherever possible, you’ll be assessed using digital methods and feedback.

You will be assessed in a variety of ways to test knowledge, understanding and skills development throughout your degree. The programme uses a broad range of assessments including business reports, essays, practical exercises, presentations, case studies, examinations, seminar and simulation exercises. As well as traditional exam-based assessments and coursework, the programme makes...

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