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Advertising and Brand Design

Ravensbourne University London

  • September, 2020 Start Date

  • 3 years Duration

  • Full Time Study Mode

  • £9250.00 Course Fee

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Course Description

BA (Hons) Advertising and Brand Design investigates how contemporary advertising and branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns. 

Our students utilise emerging communication platforms to tell visual stories that bring products and services to life in new and exciting ways. They learn how to understand a creative problem, and develop engaging solutions via experiences that evolve across multiple platforms and interactions. They create brand communication, identity systems, social media content, marketing strategy and interactive experience through outcomes that might include apps, digital film, augmented and virtual reality, online media, software platforms and mobile games alongside more traditional communication formats. Their ability to frame zeitgeist and initiate culture ensures that their skills are in high demand by the UK’s world leading creative businesses.

Graduates from this course are ideally positioned to take their place within rapidly expanding areas of the creative industries. They work as creative directors, copywriters, digital designers, strategists, brand communicators, creative technologists and social media content creators.

BA (Hons) Advertising and Brand Design investigates how contemporary advertising and branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns.  Our students utilise emerging communication platforms to tell visual stories that bring...

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Course Content

Year 1

Empower: The first year of the course is focused on the development of core skills and will help you understand key concepts & ideas related to Advertising & Branding.

You will examine the historical context of the discipline, explore creative principles through an investigation of industry standard design processes and end the year with the creation of a full strategic campaign.

Definitive documents: FHEQ Level 4

ABD18102 Process & Principles

ABD18103 Historical Contexts

ABD18104 Advertising and Branding in the Digital Context

ABD18105 Campaign & Strategy Design

C18101 Themes in Contemporary Culture

Year 2

Explore: In your second year, you will examine and challenge the conventions of your discipline and collaborate with other students in the department of Design Practice.

You will choose from a selection of units designed to promote cross-disciplinary practice and examine emerging practice within our discipline such as Social Media content creation, audience participation and interaction & experience design.

At the end of the year you will take part in a series of live projects with major clients such as WWE, Barclays, Shelter, MBNA Thames Clippers and Generator Hostels.

Definitive documents: FHEQ Level 5

ABD18202 Content Creation for Social Media

ABD18203 Interaction & Participation

ABD18204 Live Projects

C18201 Big Ideas and Philosophies

EABD181 Writing for the Creative Industries

EABD182 Creative Enterprise

Year 3

Engage: Your third year provides an opportunity to personalise your practice and present your ideas to the world.

You will write a dissertation and, with the support of your tutors, create a series of self-directed projects, giving you a opportunity to explore personal interests related to advertising and branding.

In preparation for graduation, you will also collaborate with an industry partner and prepare a portfolio and the materials required to present your work professionally.

Definitive documents: FHEQ Level 6

ABD18302 Industry Collaboration

ABD18303 Self-Directed Major Projects

ABD18304 Professional Trajectories

C18301 Dissertation

Year 1 Empower: The first year of the course is focused on the development of core skills and will help you understand key concepts & ideas related to Advertising & Branding. You will examine the historical context of the discipline, explore creative principles through an investigation of industry standard design processes and...

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Available Dates

Location Start Date Price  

Classroom

Penrose Way

Full Time, 3 years

September, 2020

£9250.00

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Entry Requirements

Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the below or equivalent UK or international qualifications.

Qualifications accepted:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 28 points or above

Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the below or equivalent UK or international qualifications. Qualifications accepted: 2 A levels, grade C or above 4 AS levels, grade C or above 2 vocational A levels, grade C or...

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Assessment Methods

You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.

You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.

Student Satisfaction

Source: NSS

Overall student satisfaction
MARKETING
66%
of students were satisfied overall
MEDIA STUDIES
77%
of students were satisfied overall
The teaching on my course
MARKETING
73% of students strongly agree that staff are good explaining things
74% of students strongly agree that staff have made the subject interesting
60% of students strongly agree that the course is intellectually stimulating
68% of students strongly agree that the course has challenged them to achieve their best work
MEDIA STUDIES
90% of students strongly agree that staff are good explaining things
79% of students strongly agree that staff have made the subject interesting
70% of students strongly agree that the course is intellectually stimulating
72% of students strongly agree that the course has challenged them to achieve their best work
Learning opportunities
MARKETING
78% of students strongly agree that the course has provided them with opportunities to explore ideas or concepts in depth
73% of students strongly agree that the course has provided them with opportunities to bring information and ideas together from different topics
77% of students strongly agree that the course has provided them with opportunities to apply what they have learnt
MEDIA STUDIES
75% of students strongly agree that the course has provided them with opportunities to explore ideas or concepts in depth
81% of students strongly agree that the course has provided them with opportunities to bring information and ideas together from different topics
84% of students strongly agree that the course has provided them with opportunities to apply what they have learnt
Assessment and feedback
MARKETING
32% of students strongly agree that the criteria used in marking have been clear in advance
62% of students strongly agree that the marking and assessment has been fair
78% of students strongly agree that the teedback on their work has been timely
62% of students strongly agree that they have received helpful comments on my work
MEDIA STUDIES
65% of students strongly agree that the criteria used in marking have been clear in advance
77% of students strongly agree that the marking and assessment has been fair
80% of students strongly agree that the teedback on their work has been timely
80% of students strongly agree that they have received helpful comments on my work
Academic support
MARKETING
67% of students strongly agree that they have been able to contact staff when they needed to
60% of students strongly agree that they have received sufficient advice and guidance in relation to their course
63% of students strongly agree that good advice was available when they needed to make study choices on their course
MEDIA STUDIES
88% of students strongly agree that they have been able to contact staff when they needed to
78% of students strongly agree that they have received sufficient advice and guidance in relation to their course
79% of students strongly agree that good advice was available when they needed to make study choices on their course
Organisation and management
MARKETING
43% of students strongly agree that the course is well organised and running smoothly
84% of students strongly agree that the timetable works efficiently for them
60% of students strongly agree that any changes in the course or teaching have been communicated effectively
MEDIA STUDIES
55% of students strongly agree that the course is well organised and running smoothly
74% of students strongly agree that the timetable works efficiently for them
82% of students strongly agree that any changes in the course or teaching have been communicated effectively
Learning resources
MARKETING
77% of students strongly agree that the IT resources and facilities provided have supported their learning well
79% of students strongly agree that the library resources (e.g. books, online services and learning spaces) have supported their learning well
75% of students strongly agree that they have been able to 3ess course-specific resources (e.g. equipment, facilities, software, collections) when they needed to
MEDIA STUDIES
75% of students strongly agree that the IT resources and facilities provided have supported their learning well
78% of students strongly agree that the library resources (e.g. books, online services and learning spaces) have supported their learning well
84% of students strongly agree that they have been able to 3ess course-specific resources (e.g. equipment, facilities, software, collections) when they needed to
Learning community
MARKETING
46% of students strongly agree that they feel part of a community of staff and students
67% of students strongly agree that they have had the right opportunities to work with other students as part of their course
MEDIA STUDIES
65% of students strongly agree that they feel part of a community of staff and students
77% of students strongly agree that they have had the right opportunities to work with other students as part of their course
Student voice
MARKETING
54% of students strongly agree that they have had the right opportunities to provide feedback on their course
63% of students strongly agree that staff value students’ views and opinions about the course
51% of students strongly agree that it is clear how students’ feedback on the course has been acted on
29% of students strongly agree that the students’ union (association or guild) effectively represents students’ academic interests
MEDIA STUDIES
75% of students strongly agree that they have had the right opportunities to provide feedback on their course
80% of students strongly agree that staff value students’ views and opinions about the course
53% of students strongly agree that it is clear how students’ feedback on the course has been acted on
42% of students strongly agree that the students’ union (association or guild) effectively represents students’ academic interests

University TEF Outcome

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Statistics for Marketing

Source: hesa.ac.uk

  • UCAS Points48

  • Employment Rate100%

  • Average Graduate Salary£20000

Statistics for Media Studies

Source: hesa.ac.uk

  • UCAS Points48

  • Employment Rate95%

  • Average Graduate Salary£18000

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