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BA in Advertising and Brand Design (Full Time)

Ravensbourne University London

Bachelor Degree , Advertising

Course Description

BA (Hons) Advertising and Brand Design investigates how contemporary advertising and branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns. 

Our students utilise emerging communication platforms to tell visual stories that bring products and services to life in new and exciting ways. They learn how to understand a creative problem, and develop engaging solutions via experiences that evolve across multiple platforms and interactions. They create brand communication, identity systems, social media content, marketing strategy and interactive experience through outcomes that might include apps, digital film, augmented and virtual reality, online media, software platforms and mobile games alongside more traditional communication formats. Their ability to frame zeitgeist and initiate culture ensures that their skills are in high demand by the UK’s world leading creative businesses.

Graduates from this course are ideally positioned to take their place within rapidly expanding areas of the creative industries. They work as creative directors, copywriters, digital designers, strategists, brand communicators, creative technologists and social media content creators.

BA (Hons) Advertising and Brand Design investigates how contemporary advertising and branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns.  Our students utilise emerging communication platforms to tell visual stories that bring...

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Course Content

Year 1

Empower: The first year of the course is focused on the development of core skills and will help you understand key concepts & ideas related to Advertising & Branding.

You will examine the historical context of the discipline, explore creative principles through an investigation of industry standard design processes and end the year with the creation of a full strategic campaign.

Definitive documents: FHEQ Level 4

ABD18102 Process & Principles

ABD18103 Historical Contexts

ABD18104 Advertising and Branding in the Digital Context

ABD18105 Campaign & Strategy Design

C18101 Themes in Contemporary Culture

Year 2

Explore: In your second year, you will examine and challenge the conventions of your discipline and collaborate with other students in the department of Design Practice.

You will choose from a selection of units designed to promote cross-disciplinary practice and examine emerging practice within our discipline such as Social Media content creation, audience participation and interaction & experience design.

At the end of the year you will take part in a series of live projects with major clients such as WWE, Barclays, Shelter, MBNA Thames Clippers and Generator Hostels.

Definitive documents: FHEQ Level 5

ABD18202 Content Creation for Social Media

ABD18203 Interaction & Participation

ABD18204 Live Projects

C18201 Big Ideas and Philosophies

EABD181 Writing for the Creative Industries

EABD182 Creative Enterprise

Year 3

Engage: Your third year provides an opportunity to personalise your practice and present your ideas to the world.

You will write a dissertation and, with the support of your tutors, create a series of self-directed projects, giving you a opportunity to explore personal interests related to advertising and branding.

In preparation for graduation, you will also collaborate with an industry partner and prepare a portfolio and the materials required to present your work professionally.

Definitive documents: FHEQ Level 6

ABD18302 Industry Collaboration

ABD18303 Self-Directed Major Projects

ABD18304 Professional Trajectories

C18301 Dissertation

Year 1 Empower: The first year of the course is focused on the development of core skills and will help you understand key concepts & ideas related to Advertising & Branding. You will examine the historical context of the discipline, explore creative principles through an investigation of industry standard design processes and...

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Entry Requirements

Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the below or equivalent UK or international qualifications.

Qualifications accepted:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 28 points or above

Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the below or equivalent UK or international qualifications. Qualifications accepted: 2 A levels, grade C or above 4 AS levels, grade C or above 2 vocational A levels, grade C or...

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Assessment Methods

You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.

You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.