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BA (Hons) Business and Management Final Year Top-up Degree (Awarded by Oxford Brookes University)

Solihull College

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Course Description

This basic course covers both qualitative and quantitative analysis, beginning by exploring the differences between the two and their respective purposes. Participants learn how to undertake simple quantitative analysis, focusing on descriptive statistics (e.g. averages, percentages and cross-tabulations). Participants will also be shown how to quantify and manipulate simple qualitative responses, how to undertake a thematic content analysis of more complex qualitative data and explore the interpretation of data. By the end of this course, participants will be able to: understand the basic differences between qualitative and qualitative and quantitative research be able to undertake a simple analysis of qualitative data be able to undertake a simple analysis of quantitative data.

This basic course covers both qualitative and quantitative analysis, beginning by exploring the differences between the two and their respective purposes. Participants learn how to undertake simple quantitative analysis, focusing on descriptive statistics (e.g. averages, percentages and cross-tabulations). Participants will also be shown how to quantify and manipulate simple qualitative...

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