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Course Description

  • Understanding theexternal environment
  • Understanding theperformance environment
  • Understanding theinternal environment
  • Marketing audit

  • Understanding theexternal environment
  • Understanding theperformance environment
  • Understanding theinternal environment
  • Marketing audit

Additional Information

Target audience

  • Chief Communications Officers
  • Marketing and communications directors, managers, executives and staff.

Learning outcomes

Upon completion of this course, you will be able to understand:

  • Three core areas of the marketing environment.
  • Key characteristics associated with thEmarketing environment.
  • PESTLE analysis and how it is used to understand the external environment.
  • The environmental scanning process.
  • Porter’s Five Forces industry analysis model.
  • How to analyse an organisation’s product/service portfolio to aid resource planning.

Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Learning outcomes Upon completion of this course, you will be able to understand: Three core areas of the marketing environment. Key characteristics...

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