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Course Description

Develop the essential, digitally relevant skills for the world of advertising, copy writing and marketing communications. This will open up opportunities in specialist agencies, integrated brand communications and client side brand management. This Advertising & Marketing Diploma offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.

This diploma course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling students to develop a comprehensive understanding of the role of advertising and marketing in business and society. Learners have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives

Our online course is so well designed you will feel that you are in the classroom! This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to study effectively and guide you to secure your qualification.

Develop the essential, digitally relevant skills for the world of advertising, copy writing and marketing communications. This will open up opportunities in specialist agencies, integrated brand communications and client side brand management. This Advertising & Marketing Diploma offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns,...

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Course Content

1: Introduction To Marketing

2: Marketing Strategies For Competition

3: Analysis Of Marketing Environment

4: International Marketing Strategies

5: Consumer Behaviour

6: Marketing And Market Research

7: Market Segmentation

8: Marketing Mix

9: Product Life Cycle

10: Marketing Channel And Supply Chain

11: Promotion

12: Advertising

13: Customer Relationship

14: Sales Promotion

15: Selling

16: Pricing Strategies

1: Introduction To Marketing 2: Marketing Strategies For Competition 3: Analysis Of Marketing Environment 4: International Marketing Strategies 5: Consumer Behaviour 6: Marketing And Market Research 7: Market Segmentation 8: Marketing Mix 9: Product Life Cycle 10: Marketing Channel And Supply...

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Entry Requirements

  • This course is available to all students, of all academic backgrounds.
  • Learners should be ages 16 or over to undertake the qualification.
  • Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.

 

  • This course is available to all students, of all academic backgrounds.
  • Learners should be ages 16 or over to undertake the qualification.
  • Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.

 

Assessment Methods

At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.

At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Additional Information

Certification:

Successful candidates will be awarded certificate for “Diploma in Advertising and Marketing”.

Career Path:

This training course will lead you to different of career opportunities and few of them are:

  • Marketing Executives
  • Advertising and Sales Executive
  • Marketing Managers
  • Business Development Managers
  • Digital marketing manager
  • Advertising manager
  • Communications manager
  • Brand manager
  • Market researchers
  • Marketing consultants

Certification: Successful candidates will be awarded certificate for “Diploma in Advertising and Marketing”. Career Path: This training course will lead you to different of career opportunities and few of them are: Marketing Executives Advertising and Sales...

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