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Advertising

International Career Institute

  • Online Location

  • Any Time Start Date

  • 24 weeks Duration

  • Flexible Study Mode

  • £798.00 Course Fee

Send an Enquiry

Course Description

The ICI advertising program designed in conjunction with industry leaders helps you learn the skills you need to succeed in advertising quickly and conveniently.

The ICI advertising program designed in conjunction with industry leaders helps you learn the skills you need to succeed in advertising quickly and conveniently.

Course Content

1First Part: AdvertisingGeneral Concepts of Advertising

  • Advertising Strategies
  • Primary and Selective Advertising
  • Institutional Advertising
  • Relationship of Objectives of Marketing and Advertising
  • The Advertising Budget
  • Methods of Financing the Advertising Budget
  • The Creative Process – Unique Selling Proposition (USP)
  • The Media
  • The Campaign Concept
  • The Creative Process in Television
  • Production for TV
  • Evaluation of the TV Commercial
  • The Creation in the other Media
  • Media Strategy
  • Techniques of Media Planning
  • The Digital Technology and the Future of the Media

The Advertising Agency

  • History and Evolution
  • Agency Service Organization
  • Fees and Discounts

The Creative Process in Advertising

  • The Creative Attitude
  • Creative Characteristics
  • Conditions for the Creative Process
  • Generation of Ideas

Memory Mechanisms In Advertising

  • What is Memory?
  • Perception
  • Immediate memory
  • Photographic memory (Eidetic)
  • Short-Term Memory
  • Long-Term Memory
  • Categories of Memory
  • Learning
  • Forgetfulness
  • Interference
  • Those “Scripts”
  • Repetition and Messages Recall

2Second Part: SellingSales Promotion

  • Definitions
  • Merchandising
  • Functions
  • Working with distributors/middlemen
  • Contributing to the organization and operations
  • Promotion in Point of Purchase (P.O.P.)
  • Stimulating Middlemen Traffic
  • Cooperative Advertising Training Middlemen’s Salespersons
  • Incentivizing Middlemen’s Salespersons
  • Stimulating Consumers / Users
  • Sampling
  • Prizes
  • Contests

Personal Sales

  • The Evolution of the Salesperson
  • Compensation of the Salesperson
  • The process of the Sale
  • Creative sale – Reasons that drive buying
  • AIDA: Attention, Interest, Desire, Action
  • How to develop a list of potential clients
  • Territory
  • Securing the interview
  • Effective interview
  • Objections, how to rebut them, Closing the Sale
  • Selection and Training of Salespersons

3Third Part: Distribution And Channels Of Distribution

  • The Distributed Goods
  • The Function Of Distribution
  • Channels Of Distribution And Their Interrelation
  • The Self-Service outlet
  • Classifications Of Middlemen
  • Policies And Strategies Of Distribution
  • Zoning (Sales Territories) / Example Of Zoning

1First Part: AdvertisingGeneral Concepts of Advertising Advertising Strategies Primary and Selective Advertising Institutional Advertising Relationship of Objectives of Marketing and Advertising The Advertising Budget Methods of Financing the Advertising Budget The Creative Process – Unique Selling...

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Available Dates

Location Start Date Price  

Online

Flexible, 24 weeks

Any Time

£798.00

Send Enquiry

Entry Requirements

There are no prerequisites for enrollment.

There are no prerequisites for enrollment.

Assessment Methods

At the end of certain modules, you will be assessed via project-based or written assessment tasks. You are to submit these assessments to your tutor who will mark and return your submissions. You will find the submission link on the course page. The process is repeated until you have completed all the assessment tasks.

At the end of certain modules, you will be assessed via project-based or written assessment tasks. You are to submit these assessments to your tutor who will mark and return your submissions. You will find the submission link on the course page. The process is repeated until you have completed all the assessment tasks.

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