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ABE Advanced Diploma in Business Management

LSM Online

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Course Description

This CIM Accredited online training course will help you become a successful freelancer and equip you with key knowledge in order to take that important step forward. We adopt a business-like perspective on freelancing and teach you h ow to attract and retain profitable clients to make freelancing sustainable and ultimately profitable. The 15 exciting learning modules in this course include tips , anecdotes and recommendations from highly successful freelances from all over the world in order to help you successfully make money from freelancing. This course includes mini-quizzes and self exercises to reinforce key learning points, a set of downloadable course notes and a final knowledge test . A Certificate of Completion is automatically generated when you complete the course. Module1 - Freelancer DNA - Video Module + DNA evaluation exercise Introduction Essential check list The freelance market Anecdote: Kirsten Seymour, Professional freelancer based in London UK Freelance DNA exercise. Have you got what it takes? Module 2 - Do you really want to freelance? Part 1 You're not alone a quick look at industry figures Pros and cons of freelancing Module 3 - Do you really want to freelance? Part 2 More pros and cons of freelancing Real world example ? Fraser Black, ex MD, Firedog Design, London Getting set up Anecdote: Ala Pytlewska - professional freelancer based in London UK Module 4 - Marketing yourself - Part 1 - Video Module Self promotion 101 Segmentation Targeting & Positioning (STP) The elevator pitch Anecdotes / Q&A's: Gareth Clements - professional freelancer from Barcelona Mini quiz 1 Module 5 - Marketing yourself - Part 2 - Video Module Old-fashioned networking Tips on how to 'work' the room Social networking Marketing yourself on the internet Case study ? istockphoto Case study ? ideabounty Module 6 - Marketing yourself - Part 3 - Video Module Search engine marketing (SEM) Organic SEO Pay-Per Click or 'paid-for' search Trade organizations Clubs & bodies Do-it-yourself Testimonials Referrals Mini quiz 2 Module 7 - Getting down to business - Part 1 - Video Module Managing your finances Company structures Sole trader Partnerships Limited Company Module 8 - Getting down to business- Part 2 - Video Module ll systems go! The financial system Financial system check list Job numbers Invoicing / billing Job expenses / out-of-pocket expenses Fixed & variable costs Purchase orders Purchase order check list Mini quiz 3 Module 9 - Getting down to business - Part 3 Financial system checklist continued Expenses payments Reconciliations Forecasting Tax doesn't have to be taxing? Developing good habits Tips to keep in shape Module 10 - Getting down to business - Part 4 Keeping track of it all Setting hourly / daily rates Charge bands Charging project management fees Time management Module 11 - Getting down to business - Part 5 Quotes vs. Cost Estimates Mark-ups on external costs Fixed fees vs. hourly / daily rate Working on a retainer Charging for additional revisions, weekend working, quick turn-around etc. Anecdotes: Richard Becker - professional freelance illustrator Mini quiz 4 Module 12 - Getting down to business - Part 6 Understanding Cost of Sales vs. overheads Getting paid (and getting paid on time...) Module 13 - Legal matters - Part 1 Introduction to business law Formal business documentation General Terms & Conditions for Clients / Suppliers Understanding Contracts Module 14 - Legal matters - Part 2 Intellectual Property (IP) Copyright Trademarks Mini quiz 5 Module 15 - Legal matters - Part 3 Transferring, assigning or licensing your IP rights The rights transfer process Rights transfer check list Retention of title / licensing Confidentiality and Non-Disclosure Agreements Simple steps to protect your IP Useful links Final Knowledge Test

This CIM Accredited online training course will help you become a successful freelancer and equip you with key knowledge in order to take that important step forward. We adopt a business-like perspective on freelancing and teach you h ow to attract and retain profitable clients to make freelancing sustainable and ultimately profitable. The 15 exciting learning modules in this course include tips...

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